Jiah Khan goes wild in new PETA ad

Crouched inside a cage wearing a leopard-print bodysuit and holding a placard which reads, "Wild Animals Belong in the Wild. Boycott Zoos", Bollywood beauty Jiah Khan stars inside a brand-new ad for People for the Ethical Treatment associated with Animals (PETA) India. Shot in London by ace digital photographer Karl Grant, the ad aims to spread the word that animals who're locked up in zoos suffer and that their true natures can't possibly be appreciated once they are kept in captivity.

"Actors choose to entertain, but animals locked away in zoos receive no choice", says Jiah. "All beings treasure their freedom most of all, and that applies to tigers, elephants, bears, monkeys along with other animals too. "

This isn't the first time that Jiah has teamed up with PETA to assist animals. In 2009, during Makar Sankranti, she posed as a wounded bird wrapped in string to create a plea to ban glass-coated manja thread used to travel kites. The ad carried the caption "Cut the Glass-Coated Manja, Not really Birds' Wings".